August 10, 2020
Native Video for social media marketing
Native video consistently outperforms click-through links on all social media platforms. It plays directly in-feed and removes a barrier to viewers engaging with your content.
Posting video natively on LinkedIn enables much higher organic reach, with active users being 20x more likely to share a video on the platform than any other type of post.
Native Facebook videos have a 186% higher interaction rate than links to YouTube and other external platforms.
Tweets with video see 10x more engagement than those without .
Video generates more engagement than any other content type on Instagram.
At Fifth Frame Films we adapt our video production to the requirements of different social channels to ensure maximum reach and engagement.